Episodes 16-19 with Michael Kelly

Michael is the developer and co-founder of a content platform called MemberVault. He has been running the company with his wife and partner Erin while living nomadically for the past 2 years.  With their 1-year-old son, they call Washington State home, but currently enjoying the winter in Houston, Texas.

Where to Find Michael

Mike Kelly is the co-founder of the SaaS company, MemberVault, and his road to entrepreneurship wasn't a straight line -- or a bump free path -- but the success he's found made it worth it.  Check out this episode to learn how he went from grumpy web developer to business owner, what it's like to start a business with your spouse, how to handle the ups and downs of the entrepreneur life,  his guiding mantra as a software developer, how to evolve your funnels with your audience + the times, and why to never stop evolving yourself.

CEO Stories 016: How to Never Stop Evolving

Mike Kelly is the co-founder of the SaaS company, MemberVault, and his road to entrepreneurship wasn't a straight line -- or a bump free path -- but the success he's found made it worth it.

  • How he went from grumpy web developer to business owner
  • What it's like to start a business with your spouse
  • How to handle the ups and downs of the entrepreneur life
  • His guiding mantra as a software developer
  • How to evolve your funnels with your audience + the times
  • Why to never stop evolving yourself
Check out this episode to hear the lie we all believe from "Field of Dreams", MemberVault's rocky start even with a stellar product, the easily avoidable mistake that you make inside your business every day, the big aha moment that changed everything, how they found their message than converted, and how he stays patient and keeps going in new challenges.

CEO Stories 017: Mastering Your Message

  • The lie we all believe from "Field of Dreams"
  • MemberVault's rocky start even with a stellar product
  • The easily avoidable mistake that you make inside your business every day
  • The big aha moment that changed everything
  • How they found their message than converted
  • How he stay patient and keeps going in new challenges

 

Being a CEO is hard, but imagine being a co-CEO with your spouse? That's exactly how Mike Kelly and Erin of MemberVault work and they wouldn't have it any other way. Discover how they keep balance and make time to be true CEOs. 

CEO Stories 018: Building a Business with Your Spouse

Being a CEO is hard, but imagine being a co-CEO with your spouse? That's exactly how Mike Kelly and Erin of MemberVault work and they wouldn't have it any other way. Discover how they keep balance and make time to be true CEOs. See more at cobblestonecreativeco.com/ceo-stories-podcast/episodes-16-19-with-mike-kelly

  • Why ships and businesses aren't all that different
  • How to separate feedback about your product/business from yourself
  • The new way to look at being a solopreneur that'll change everything
  • How to keep track of projects and metrics that matter
  • What it's like to build a business with your spouse
  • How to work smarter not harder
Often our best ideas shouldn't come from us. They should come from our customers. Discover how Mike and MemberVault put their customers front and center to listen to and learn from them to find their next big ideas (and have more success doing it).

CEO Stories 019: How to Learn from Your Customers

Often our best ideas shouldn't come from us. They should come from our customers. Discover how Mike and MemberVault put their customers front and center to listen to and learn from them to find their next big ideas (and have more success doing it).

  • How to research what your clients want next
  • The easy way to figure out what to promote and what to improve
  • A simple trick for standing out from the crowd
  • The only real way to find clarity in anything in your business
  • 3 things that will lead to big aha moments every time

Episode 15: Steal My 2018 Marketing Strategies

Ever wondered what online leaders are really focused on to grow their businesses? I'm pulling back the curtain for you to see my attraction, nurturing, and conversion strategies for 2018. And they might just surprise you! 

Ever wondered what online leaders are really focused on to grow their businesses? I'm pulling back the curtain for you to see my attraction, nurturing, and conversion strategies for 2018. And they might just surprise you! 

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Episodes 11-14 with Lisa Carpenter

Lisa Carpenter is a life coach that teaches her clients to embrace Full Frontal Living. She's the secret weapon for high achievers ready to face the bullshit holding them back from feeling fulfilled in their lives, businesses and bodies. And as someone who's worked with Lisa, I can say it's all true.

Where to Find Lisa

Lisa Carpenter, life coach + proponent of Full Frontal Living, gives us a look at her journey from salesperson to life coach and shares the deeply personal struggles she had that led to her where she is now.

CEO Stories 011: Confronting the Hidden Beliefs that Hold You Back

Lisa Carpenter, life coach + proponent of Full Frontal Living, gives us a look at her journey from salesperson to life coach and shares the deeply personal struggles she had that led to her where she is now.

  • How entrepreneurship is in her blood but she sought the corporate climb
  • Her first entrepreneurial pursuit as a personal trainer
  • The beliefs she grew up with and how it led to her "I'm gonna show you" attitude
  • The belief she shifted to make her business "easier"
  • How she transitioned into life coaching
  • The personal struggle that brought MAJOR transformations in every part of her life
  • What took her out of alignment and how she got back in it
  • The #1 thing she helps entrepreneurs do to grow themselves and their business
  • A little homework assignment for you!
Launching in the online world for the first time can be scary, but even if it doesn't go as planned there's a lot to learn and lots of good that can come from it. Lisa Carpenter shares her experience of a failed launch that shifted how she does everything in her business.

CEO Stories 012: How a Failed Launch Changed Everything

Launching in the online world for the first time can be scary, but even if it doesn't go as planned there's a lot to learn and lots of good that can come from it. Lisa Carpenter shares her experience of a failed launch that shifted how she does everything in her business

  • What happens when you don't break even
  • Why energy alignment isn't always the issue
  • How she hustled to recover
  • How that failure helped her realize something about herself
  • How the money eventually came back to her
  • The signs she needed to release her loss and step into a new role
  • How she found alignment and peace in her business
  • What it feels like to leave behind your creation
  • the way her business has grown her
  • The main question that now guides her business decisions
  • How she broke out of self-sabotage
  • Her new view of competition
Being a CEO means figuring out the balance between being a "doer" and a "be-er," and we often fail at it. But Lisa Carpenter shares how she was able to make the CEO shift and how her business is better off for it.

CEO Stories 013: Why You're Not an Amazing CEO {And How to Fix That}

Being a CEO means figuring out the balance between being a "doer" and a "be-er," and we often fail at it. But Lisa Carpenter shares how she was able to make the CEO shift and how her business is better off for it.

  • The difference between being a doer and a CEO
  • The paradox of letting go to grow
  • What CEO means to her and how she's intentionally exploring it
  • How she was her worst boss
  • Ways she check in on what she wants
  • Why she now spends money on team members over courses
  • Her filter for saying "yes" and "no"
  • What integrity really means
  • The balance of doing and being as a CEO
  • The surprising way success comes in
  • How she creates CEO space
  • What we're really working for and how to stay healthy to get there
Lisa Carpenter has an unconventional business and she found an uncomplicated way to get high end clients even before she had a website that reflected her work -- and it doesn't require a lot of "hustle" either. She shares her secret to serving and selling today.

CEO Stories 014: Getting High-End Clients Without a Website

Lisa Carpenter has an unconventional business and she found an uncomplicated way to get high end clients even before she had a website that reflected her work -- and it doesn't require a lot of "hustle" either. She shares her secret to serving and selling today.

  • Her uncomplicated strategy for more clients
  • How live events built her business
  • The scary asks she's made to make more connections
  • What she does instead of hustle
  • The role faith plays in her relationships
  • How she uses deadlines to hold herself accountable
  • How you can simplify in your business for faster success
  • Finding where to spend and where to cut back
  • Why you don't have to push through everything
  • How she genuinely connects for more client generating relationships
  • How she keeps up with connections and continues to serve

Episode 10: How to Beat Any Algorithm

The News Feed is changing yet again, but there are a couple of secrets to surviving and even killing it on social media DESPITE any algorithm change. I'm sharing my top 3 tips with you today in the first "Create Your Own CEO Success Story" episode.

The News Feed is changing yet again, but there are a couple of secrets to surviving and even killing it on social media DESPITE any algorithm change. I'm sharing my top 3 tips with you today in the first "Create Your Own CEO Success Story" episode.

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Episodes 6-9 with Addi Ganley, Entrepreneur

Addi Ganley started her online journey in 2011 on a whim because she wanted an outlet to share how her family was saving money. What began as a hobby quickly turned into a business and now 6 years later it generates a six-figure income. Her background in education and business has created a unique online experience where she loves teaching people how to create smarter systems and more success with less sacrifice. She is a mom to three young boys and loves being able to be at home with her kids while running an online business.

 

Where to Find Addi

 

How she went from teacher to entrepreneur. How her blog helped her stay home with her kids and still connect with the outside world. Her first steps to making money with her blog. The surprising way she uses her college degrees today Ho2 to stop feeling like a failure because your life is different than you planned. Her favorite way to monetize her blog. How she started teaching others the same skills. Why she went from all passive income to less leverage income streams.

How Addi Ganley Built a Business Around Her Life

 

  • How she went from teacher to entrepreneur
  • How her blog helped her stay home with her kids and still connect with the outside world
  • Her first steps to making money with her blog
  • The surprising way she uses her college degrees today
  • Ho2 to stop feeling like a failure because your life is different than you planned
  • Her favorite way to monetize her blog
  • How she started teaching others the same skills
  • Why she went from all passive income to less leverage income streams
  • How she balances 2 businesses and 3 kids
  • Creating more intention in your business
The hard way she found out that traffic isn’t the key to monetization. How she started collecting leads to make the most of her traffic. How she used them to serve better and make more money in the process. The metrics she uses to check in on herself. How she reads the minds of her readers to develop freebies and products. Why she didn’t ask her audience what they wanted for a long time. How to NOT lose touch with your audience.

When Pageviews Don’t Pay

 

  • The hard way she found out that traffic isn’t the key to monetization
  • How she started collecting leads to make the most of her traffic
  • How she used them to serve better and make more money in the process
  • The metrics she uses to check in on herself
  • How she reads the minds of her readers to develop freebies and products
  • Why she didn’t ask her audience what they wanted for a long time
  • How to NOT lose touch with your audience
Her definition of CEO. When she realized she was an employee in her business. How she systematizes her content marketing for best results. What to outsource and what to keep on your plate. What it freed her up to do as a CEO. Her key business systems. Balancing creativity and structure in your business. Her vision and how she creates it for herself. How to find your business vision. How to track the progress that really matters.

Stop Being an Employee in Your Business

 

  • Her definition of CEO
  • When she realized she was an employee in her business
  • How she systematizes her content marketing for best results
  • What to outsource and what to keep on your plate
  • What it freed her up to do as a CEO
  • Her key business systems
  • Balancing creativity and structure in your business
  • Her vision and how she creates it for herself
  • How to find your business vision
  • How to track the progress that really matters
How she prequalifies her traffic. What quality content looks like. Best types of content upgrades to get leads. How she keeps an engaged list. The surprising emails that get the most engagement. How to write content before you’re an expert. Her KISS philosophy for products in her value ladder. How to work backward for the best results Why you don’t want everyone to buy your course. Balancing launches and funnels for best results.

Automating Your Client Journey

 

  • How she prequalifies her traffic
  • What quality content looks like
  • Best types of content upgrades to get leads
  • How she keeps an engaged list
  • The surprising emails that get the most engagement
  • How to write content before you’re an expert
  • Her KISS philosophy for products in her value ladder
  • How to work backward for the best results
  • Why you don’t want everyone to buy your course
  • Balancing launches and funnels for best results

Episodes 2-5: Lacey Sites, Business Mentor and Success Coach

Lacey Sites is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of large non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Happy Thoughts Show. Having grown her business to the multi-six figure mark in less than 16 months, Lacey has made it her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom as well as the impact they’ve always desired.

 

Where to Find Lacey

 

EPISODES WITH LACEY

 

Her surprising answer to the question “what do you want to be when you grow up?” How a day with her grandma turned into a business. How she fell into a whole new business. The pain of leaving a business behind. The one thing she credits for her success. How she dealt with fast success. What’s next for A Lit Up Life.

Episode 002: How Lacey Sites Built 2 Successful Online Businesses

 

  • Her surprising answer to the question “what do you want to be when you grow up?”
  • How a day with her grandma turned into a business
  • How she fell into a whole new business
  • The pain of leaving a business behind
  • The one thing she credits for her success
  • How she dealt with fast success
  • What’s next for A Lit Up Life

 

Why not everything is a mindset block. How her program failed and what happened next. Her core business belief. The one question to find your next offer idea. How she starts dreaming up new ideas. How she preps her team for the process. How to know an inspired idea from a forced one.

Episode 003: Lacey Sites on the Messy Journey to Find Your Flow

 

  • Why not everything is a mindset block
  • How her program failed and what happened next
  • Her core business belief
  • The one question to find your next offer idea
  • How she starts dreaming up new ideas
  • How she preps her team for the process
  • How to know an inspired idea from a forced one

 

To have a business name or not. How Lacey became a good leader. Creating CEO time. Dirt vs. clouds. How to balance planning and intuition. Intentionally innovating using the Blue Ocean Strategy. Her big vision for her life and company.

Episode 004: Balancing Planning, Intuition, and Innovation in Your Business

 

  • To have a business name or not
  • How Lacey became a good leader
  • Creating CEO time
  • Dirt vs. clouds
  • How to balance planning and intuition
  • Intentionally innovating using the Blue Ocean Strategy
  • Her big vision for her life and company

 

Why relationship building and community are her #1 strategy. Balancing the focus on short-term wins and long-term wins. The many avenues for relationship building. How her tactics for relationship building have evolved with her business. How to know where to go all in and balance more than one account. The big reason your audience isn’t buying. Why simple is almost always better.

Episode 005: Why Business is All About Building Relationships

 

  • Why relationship building and community are her #1 strategy
  • Balancing the focus on short-term wins and long-term wins
  • The many avenues for relationship building
  • How her tactics for relationship building have evolved with her business
  • How to know where to go all in and balance more than one account
  • The big reason your audience isn’t buying
  • Why simple is almost always better

Episode 1: Welcome to CEO Stories

Overnight success and easy entrepreneurship -- no such thing. The CEO Stories podcast exists to help you see how the best in online business ACTUALLY did it (failures and all) and what is bringing them killer results in their business today. You’ll be encouraged with a behind-the-scenes look at the messy parts of business, equipped with practical strategies and tactics, and inspired by a different side to their success stories with your host Kate Boyd -- conversion marketer + launch strategist

Overnight success and easy entrepreneurship -- no such thing. The CEO Stories podcast exists to help you see how the best in online business ACTUALLY did it (failures and all) and what is bringing them killer results in their business today. You’ll be encouraged with a behind-the-scenes look at the messy parts of business, equipped with practical strategies and tactics, and inspired by a different side to their success stories with your host Kate Boyd -- conversion marketer + launch strategist of Cobblestone Creative Co.