The best way to build expert status is to be featured as one in various places, and that has the added benefit of not just the social proof but also building your own audience by nicely borrowing someone else’s. It’s the best form of leveraged content and here are a few ways to get some high level visibility before your launch
Podcasts are great because they are often faster than writing and people actually get to hear your voice. A bonus is that you can pitch the same topic multiple places which makes the process much more systematized on your part.
For this one, you need a little more personalization in your approach. Find a parallel audience to share to and pitch a topic specific to that blog or outlet. You’ll have to do some research, and I recommend coming up with about 10 potential topics to be able to pitch to multiple at one time so you don’t accidentally get the same one accepted two places.
One super simple way to show up and build authority is to a) be set up as an expert by association and b) get in front of a new, built-in audience. This takes care of both by you showing up as an expert in communities and group programs. Share your expertise related to your upcoming launch and get those people into your tribe too!
Start the Conversation
We often have conversations behind the scenes that could be beneficial to have in public because they bring new things to light. And that’s why just jamming on topics with your friends live can be super beneficial because you can express opinions and be seen as a peer to someone others look up to to get in front of more people.
Most people only think of getting leads with ads … but it can actually improve loyalty and lower lead costs by having a more holistic approach. That’s why I love ads that focus on awareness, engagement, and clicks because it starts to build the relationship there. Then you can always retarget for list building or sales in the future.