How to Sell Out Your Services with Social Media

 I was literally experiencing the most magical place on earth -- The Wizarding World of Harry Potter, of course -- and I was totally checked out of my business. It was 3 days of blissful vacation with my husband in Orlando.  I hadn’t been on vacation really since I left my job 18 months before then. I was scared to. I was worried my business would fall apart or that my clients would think I’m the worst because I stepped away from my desk for a few days.  But after a few months, I started noticing something … my list was growing, my calendar was filling, and my bank account went with it … and I wasn’t doing much of anything. Then I was noticing where everyone was coming from.  And this wasn’t an isolated incident. It happened over … and over … and over … and over.  It still happens.  And today, I wanted to share with you some of my secrets to getting sold out straight from social media. It’s easier than you think!

I was literally experiencing the most magical place on earth -- The Wizarding World of Harry Potter, of course -- and I was totally checked out of my business. It was 3 days of blissful vacation with my husband in Orlando.

 

I hadn’t been on vacation really since I left my job 18 months before then. I was scared to. I was worried my business would fall apart or that my clients would think I’m the worst because I stepped away from my desk for a few days.

 

But after a few months, I started noticing something … my list was growing, my calendar was filling, and my bank account went with it … and I wasn’t doing much of anything. Then I was noticing where everyone was coming from.

 

“I watched your FB Live”

 

“I found you on Instagram”

 

“I saw you on Insta and loved your vibe”

 

“I don’t remember which channel it was but I just knew I had to work with you”

 

And this wasn’t an isolated incident. It happened over … and over … and over … and over.

 

It still happens.

 

In fact, when I got back from that vacation in Orlando, I had 3 calls booked and closed two clients my first day back in the office. Then a month later … I booked a client for my highest paying package, and she came from Instagram.

 

And today, I wanted to share with you some of my secrets to getting sold out straight from social media. It’s easier than you think!

 

Step 1. Position yourself to stand out.

 

It is so tempting to want to do #allthethings. And we’re not just talking CEO style, but when it comes to what you do and how you serve … but especially in how you talk about what you do.

 

You wanna know the truth? You really just need to focus on ONE thing.

 

NOw before you say, “But I want people to know about all the amazing skills I have” or “What if the one thing I choose isn’t what people want,” let me bring some clarity. This does NOT mean that you have to focus on one thing completely in your actual business.

 

All it really means is that it’s easier to build momentum around ONE thing as a front-end message to be known for something. For me this started as a launch strategist. Behind the scenes I did all areas of marketing like email, social media, ads, and more but launching was a place that I could stand out and that I loved, so I jumped on it.

 

Even now, most of my social media is about launching even though it’s only ONE of my pillars, but it was a strategic position because it’s unique AND it’s a great place to elevate customers from in the end. It kept me and my business simple to talk about.

 

So when I was on social media I was more referrable, taggable, and all-around understandable because I chose one thing and did it well. You can do the same thing!

 

 

Step 2. Be your whole self.

 

You may have seen everyone else online sharing their wins, so you feel like they’re doing way better than you are. That must mean you just need to do what they do, right?

 

False.

 

Because here are a couple of things you need to know … first, they may not be doing as well as you think {whether personally or professionally, we’ve all got stuff we’re fighting.} Second, know one is here to do what you do they way you do it. Third, people who only trust perfect people will always be let down.

 

That’s why it’s important to bring your whole self into your business. It’s important to let your personality, story, and imperfections be shared because that’s what makes you uniquely yourself.

 

But it also doesn’t mean that you have to show up like a mess all the time or do things that are your weaknesses. Instead, you can actually be transparent AND show up in your strengths.

 

You have a secret advantage that you can use in your marketing that allows you to show up the right places and do it powerfully for yourself and your tribe. {Find your advantage with this free quiz!}

 

Bring all of yourself to the table, and you’ll find you have more success along the way because you’re a human talking to other humans … and that’s really all we ever want.

 

 

 

Step 3. Treat your social media like a sales funnel.

 

The traditional sales funnel put social media + search engines at the top, then left the heavy lifting to email, sales calls, and other channels. And while all of those are valuable activities and ways to connect -- I do them every week! -- they’re not the only way.

 

In fact, if you get strategic, you can actually treat your social media channels as sales funnels in themselves -- helping people to know, like, and trust you from the start. How does that work? I’ve got a few specific tips for you.

 

Use content to get found

 

Content isn’t just something you put out there and hope people read. There are actually strategic ways to leverage it to get your brand in front of more people.

 

This type of content often falls into 3 categories: searchable, shareable, engagement-driven.

 

These types of content connect with what your reader wants or needs, or if they comment or share it says something positive about them. The more interaction you get, the more eyeballs you get on your content.

 

Balance engagement and value

 

We talk a lot about giving value on social media. So we pick topics, we rotate through, and we endlessly create content. The problem? That might be confusing … or just plain overwhelming.

 

The flip side is also a problem. Only posting engaging content leaves you no time to be an expert. You’ve merely become a curator instead of a curer of their problems. That’s not helpful either.

 

Instead, you need to focus on your positioning point and you need to ensure that your content encourages interaction in order to continually be seen.

 

Once you have those underlying everything you do on social, it helps to add in the quick wins and their mindset shifts in your content alongside the findable content and the content that makes you a human.

 

It’s a formula for a golden content strategy.

 

Ask more often

 

Finally what usually keeps most of us from being successful in closing sales or getting subscribers from social media is merely that we DON’T ask for it.

 

Your followers, if they’re engaged and loving you and your content, want to be in touch with you. But if you are expecting them to just always come to your website and check it out and assume you have space to work with you … weeeeeeeeell, you might be waiting for a long time.

 

If you want subscribers or sales, you need to ask for it. Plain and simple. Balance it with all of these other types of content so the relationship is there, but ask and you shall receive.

 

Ready to be a client magnet and the go-to expert in your industry?

 

If you feel …

 

  • Like you’re putting in all the work on social media and not seeing engagement, growth, or customers
  • Frustrated with the endless content hamster wheel you’ve been on
  • Unsure what to write or how to write it to make people want to work with you

 

Then the Client Attracting Content Bundle is here to help.

 

Inside you’ll get my exact social media content system that has people raising their hand to work with me and reaching out to ME for interviews and appearances.

 

You can go from social to sold too with my unique content system and tools to keep your channels on point without you being completely burned out or creating new content every single day {unless you want to, of course}.

 

This bundle includes:

 

➵ An in-depth video trainings on my Content Funnel framework that will have people funnel jumping from social to sold

➵ Easy prompts to help you find your stand out message and generate hundreds of content ideas that establish you as an expert in very little time

➵ Formulas and templates to write engaging content that converts

➵ My ultra organized spreadsheet system + swipe social schedule to batch create and stay organized so you never have to be without a post again

 

Snag this bundle to get instant access to all these goodies to start creating Client Attracting Content.