How to Make Your Marketing More Human

 One-size-fits-all doesn’t fit anymore.     Endless striving to convert 1-3% of your list sucks.     And we can do better.     But we have to start treating humans like humans.     That’s what I know you were wanting to do when you go started in this business anyway, right?     You were in it to serve. Then everyone started selling you their system and made it seem like the only way to win was with their help.     But the old systems are broken. The way of the future is to put relationships first. And it’s more possible now than ever before.

Every day you wake up and instantly check social media, email, your calendar, and PayPal … am I right?!

 

People promised you over and over that an online business meant making money in your sleep … but you were sleeping and no notifications went off. And that’s a major bummer.

 

In fact, with all the work you’re putting in, you’re wondering if it’s worth it or if you even have the right pieces in place to make it work.

 

You’ve got the …

 

  • gorgeous stock photos
  • amazing freebie
  • automated emails
  • Tripwires
  • Long form sales pages
  • Maybe even some ads

 

But when all is said and done, your bank account isn’t showing all the hard work you’ve put in.

 

That’s because what you’ve been sold doesn’t work … at least not anymore. Because it was made for a time when internet marketing was new and people weren’t worried about who’s following them around the web.

 

We live in a different world, and everyone on your list knows it. The question is … do you?

 

One-size-fits-all doesn’t fit anymore.

 

Endless striving to convert 1-3% of your list sucks.

 

And we can do better.

 

But we have to start treating humans like humans.

 

That’s what I know you were wanting to do when you go started in this business anyway, right?

 

You were in it to serve. Then everyone started selling you their system and made it seem like the only way to win was with their help.

 

But the old systems are broken. The way of the future is to put relationships first. And it’s more possible now than ever before.

 

That’s why I created Conversion with Compassion™, a holistic, human-driven, behavior-based system that helps you serve your audience and your business at the same time.

 

And it can take your tribe of 500 or 5,000 or 50,000 and turn it into a sales and service machine without taking up all your time {and burning out} or losing your humanity {and becoming the cheesy sleazeball everyone avoids at the party}.

 

Problem #1: You’re looking to grow an online business, but you don’t have an audience ready to buy from you.

 

Starting from zero can be scary, but you’re already killing it offline relationally or you’re just starting and looking for a boost. You need a strategy to grow your following and content that converts so you can serve your people remotely finally.

 

Problem #2: You’ve got the 1:1 thing down, but you are out of time to do take on more clients. It’s time to scale.

 

When you’re ready to scale, the world wide web offers you a lot of amazing options. But in order to start growing with groups or products, you’ve got to know exactly what your people need and put together the RIGHT program and marketing to get them in it.

 

Problem #3: You are drained by the marketing hamster wheel and wish you could jump off of it without your leads drying up.

 

Content is king … but you find yourself creating it without end. When do you actually have permission to stop? How can you start leveraging your marketing better? You don’t need endless streams of content. You just need the RIGHT content that positions you as an expert, then you can rinse and repeat.

 

Problem #4: You’ve got content, programs, + systems but they aren’t working for you -- at least not as well as you think they should.

 

1-3% conversion rates are dumb. That means 97% won’t be buying from you. And 75% aren’t even opening your emails -- and that’s if you’re doing it right. But the good news is that whether it’s the wrong people, the wrong product, or the wrong marketing, it can be fixed if we get in there and get to know your people.

 

No matter which problem you’re facing, Conversion with Compassion™ is here to help.

 

What the heck is Conversion with Compassion™?

 

I’m glad you asked!

 

It utilizes the gift of compassion in 3 key ways to fill your marketing with more heart and humanity.

 

Compassion for Yourself

 

It might surprise you that I start here, but it’s super important that you know

On the internet there’s a whole lotta of “should,” and that’s no way to build a business you love. Instead, what if you actually enjoyed the activities you do in your business? That means you should show up using your strengths and your personality.

 

You can … yep, even your marketing … because you might just need to show up and be yourself. No more pretending to be someone else or doing something just because someone said you should.

 

It also means making the most of your time. So often we stay in our little corner waiting for our people to come to us -- or worse, we’re working hard but not in the right place. Having compassion for yourself, means showing up where it matters most to reach the people who really need you.

 

So you need to know your marketing advantage, your show up strengths, and where your audience loves to hang out to bring compassion for yourself together in an awesome strategy that works.

 

Compassion for Others

 

Who wants to work with people they don’t care about?

 

Yeah. That’s what I thought. Your hand is down, and you’re wondering why I would even bother asking that question.

 

But the honest truth is that most of the time our marketing is designed for everyone -- even people we don’t like -- instead of our dream clients. We’re focused on big … but big doesn’t always lead to big bucks.

 

I know lots of bloggers and Instagram stars who are making $0 off their followings, and here’s why: they don’t have a way to monetize.

 

The best way to monetize and grow your business alongside your following? Solve their biggest problem. This becomes your niche and your products. Just. Like. That. The trouble is we’re out here trying to impress everyone instead of focusing on the people we really want to hang out with.

 

So you need to start by knowing what their problem really is, then putting together a way to solve it with your product or service. You can be the solution they’ve been dying for -- and they already like you, so you get to win faster too.

 

But as you go along that way, you also have to build trust. That means you likely need to give them a win before they work with you. Your content becomes the way you do that.

 

Focus on delivering easy but real transformation to them. This happens with physical or practical wins that show your expertise and it also happens by helping them shift beliefs to get out of their own way and get the help they need.

 

When you deliver on your promises, solve their problems, and give them wins before they pay you {and they don’t have to be huge, but they do have to be real} then you win too.

 

Compassionate Communication

 

Now here is where the rubber really meets the road -- in how you actually communicate with your people. Compassion means that you’re giving the relationship the time it needs to grow. You’re concerned more for the person getting the help they need than your bottom line {though we know that both are possible at the same time.}

 

And the only way to build relationships on the interwebs is with communication. But most people are stuck in the one-to-many, megaphone version of it. That’s not what I’m about. So how do you have compassionate communication?

 

It all starts with mirroring the language of your people. As an expert, we can get caught up in our guru terms. We know the ins-and-outs and we’re constantly translating what our people say into our terms so we know how to help.

 

The problem? They don’t know our words. They know theirs. So you’ve got to relate to them by knowing how they express their problem and help them connect the dots to a solution that will make a difference. Talk to them like a friend, and half the battle is already won.

 

Second, you’ve got to mirror their behavior. You have likely already had some clients, so you need to retrace the steps of how they came to you. You can look at data or you can ask them, but you need to have this information.

 

Once you do, then you can actually put technology around it to mirror that natural behavior and send sales messages or make more strategic connection decisions. With the behavior-based options available to us now, this is easier than ever.

 

Then you have a human-driven marketing funnel that works for you and for them. Win-win!

 

So how do you get started?

 

It’s easier than you think. Here are a few suggestions …

 

Take a look at your customer journey. Where are people coming from most? What’s working about that? Double down on what’s working and start putting systems around it too.

 

Get in their heads. Send a simple survey or hop on some market research calls to learn what your audience needs and how they talk about their problems.

 

Swipe my proven system. If you’re looking for a system that was built on human communication and relationships for social media, email, or launching, then look no further than the Cobblestone Creative Shop.

 

I’ve packaged up my 10+ years of communication experience into systems that convert for me and my clients to have six figure years. You can snag them all here.

 

When you put the humans you serve at the center of your marketing you get …

 

… A tribe of raving fans that will follow you anywhere

 

… Offers for visibility opportunities you couldn’t have even pitched for

 

… An engaged email list that loves hearing from you

 

… People who snatch up every offer you put on the table

 

… Happy clients and customers who come back for more and spread the word

 

… More money, freedom, and joy in your business

 

I think that’s something worth fighting for, don’t you?