Whether you’re getting ready to launch or just wanting to have a hyper-engaged list, you need click throughs. It’s important to be training your audience to click early and often so they know that when they see a link something awesome is waiting for them.
But that can be challenging. So here are a few ways to make clicking easier and more enticing for your readers.
A huge majority of your readers are actually reading on their phones. That’s why mobilizing for mobile is KEY these days. Buttons are an awesome way to make the call to action easier to click through. So instead of an inline link (or in addition to, test it for yourself) try a button next time.
“Click here to read my blog!” Not exactly the most exciting CTA … and don’t get me wrong, I’m super guilty of this too. Instead of using a “just do this” kind of button or CTA, let’s actually make it more exciting and use the BENEFIT of the article/video/whatever to entice the click. “Get More Conversions Now” or “I want more conversions” are way more exciting.
Images with Buttons
Again let’s talk about optimizing for mobile and a visual audience. Images can be a great place to put a link to your CTA page. And try putting a button on the image to see even more people click through. This especially works well with videos. Put a play button on there! Make a great visual that’s easy to click and more people will.
Give them more than one chance to click the link. In fact, give them 2-3 in every email. Most of the time we’re scared we’re bothering them or asking too much of them. We’re not, in fact, asking them enough -- because thousands of people who could use our help go without every day. So let’s give them multiple options so they get what they really need.
Plain Text vs. Inline
Sometimes people are a little nervous to click through your links because they seem ambiguous -- especially if you’re in a B2C niche. Instead, try testing out whether your audience likes links to be listed out fully (or in a pretty link) or if they prefer the text of a CTA or part of your sentence as a link. It can be a simple tweak that can amp up your email engagement.
If you’re looking to increase your email engagement and especially as you near asking for the sale, you want to get people in the habit of clicking on your emails. Here’s the best part: it doesn’t always have to lead to YOUR stuff!
You can curate and create -- just make it easy and enticing for them to click through and find awesomeness on the other side.