4 Stories that Sell in Your Launch

 Stories are the key to marketing that doesn’t feel sleazy and that sticks with people for a long time. And if you learn to tell great stories in your launch, you’ll see your sales reflect that too. Here are 4 must-tell stories for your next launch.
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Stories are the key to marketing that doesn’t feel sleazy and that sticks with people for a long time. And if you learn to tell great stories in your launch, you’ll see your sales reflect that too. Here are 4 must-tell stories for your next launch.

 

Product Origin Story

 

You created this product or program for a reason -- because you felt a need for it. Tell that story of how you discovered it was a need so your program feels relatable to the pain they’re in right now.

 

Your Results with the System

 

You probably created this system, tested it in your business, and are now teaching it to others. So you need to help them know it works. That’s why I love to share how I came about the system and what it’s done for me.

 

Client Results

 

Before you turned it into your course or group program or whatever, you probably field tested with some clients, right? Share their stories -- because it’s real and because it helps people actually believe the same is possible for them.

 

Preferred Future

 

You’ve got to connect the dots for your audience. Walk them through the pain they’re feeling now, the plan to get out of the pain (hint: it’s your thing!), and the future they want that’s waiting on the other side. THIS is the heart of your sales story.

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Quickly & Easily Boost Your Expert Status

 Getting ready to launch? Before opening your cart, you may want to boost your expert status and authority so that you don't launch to crickets or confusion. The best way to build expert status is to be featured in various places to build some high level visibility. Click through to discover 5 ways you can show off your expertise before your next launch.
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The best way to build expert status is to be featured as one in various places, and that has the added benefit of not just the social proof but also building your own audience by nicely borrowing someone else’s. It’s the best form of leveraged content and here are a few ways to get some high level visibility before your launch

 

Podcasts

 

Podcasts are great because they are often faster than writing and people actually get to hear your voice. A bonus is that you can pitch the same topic multiple places which makes the process much more systematized on your part.

 

Guest Blog

 

For this one, you need a little more personalization in your approach. Find a parallel audience to share to and pitch a topic specific to that blog or outlet. You’ll have to do some research, and I recommend coming up with about 10 potential topics to be able to pitch to multiple at one time so you don’t accidentally get the same one accepted two places.

 

Guest Expert

 

One super simple way to show up and build authority is to a) be set up as an expert by association and b) get in front of a new, built-in audience. This takes care of both by you showing up as an expert in communities and group programs. Share your expertise related to your upcoming launch and get those people into your tribe too!

 

Start the Conversation

 

We often have conversations behind the scenes that could be beneficial to have in public because they bring new things to light. And that’s why just jamming on topics with your friends live can be super beneficial because you can express opinions and be seen as a peer to someone others look up to to get in front of more people.

 

Awareness Ads

 

Most people only think of getting leads with ads … but it can actually improve loyalty and lower lead costs by having a more holistic approach. That’s why I love ads that focus on awareness, engagement, and clicks because it starts to build the relationship there. Then you can always retarget for list building or sales in the future.

 

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How to Get Listeners for Your Podcast on Day 1

 Wondering how to get listeners for your amazing podcast? It's more than possible to have listeners on day 1! Click through to discover 6 ways to launch your podcast to an audience.
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Create a High Leverage Event

 

If you want a lot of eyes on your podcast from the start, consider a unique launch strategy -- like launching with a challenge that utilizes the podcast or using an audio style summit as a start. It can be a great way to build your list and have lots of guests sharing at the same time.

 

Gather Launch Cheerleaders

 

You’ve likely made friends that would love to share your new work. Create a small launch team and empower them with tools to promote like promo copy and an image or two to share.

 

Have a Giveaway for Reviews

 

Want to hit “New & Noteworthy”? You’ve only got a few weeks to do it. So you need to focus on getting reviews and downloads from the start. Have a giveaway for a certain number of people who leave a review that day. It’s simple and provides an incentive to get people moving.

 

Talk About It Everywhere

 

Your email list. Social media. Everywhere you are, your podcast should be the topic. Heck, it’s why I’ve got this podcast series on my blog this week. I want messaging to be helpful but also say, “Don’t forget it’s launching!” Send everyone there just like you would a launch for a paid product.

 

Give Sneak Peeks and Behind the Scenes

 

Before you’re ready to go live, tease people. Get people interested with editing peeks, guest video snippets, or you sharing bits about the podcast before it starts. All marketing doesn’t have to be “look at this thing!” It can also be sharing it as you go to build excitement.

 

Lead with Your Best Work

 

One of the best things to do when launching a podcast is have several episodes ready from the beginning so your audience can binge a little to get a feel for the show. So when it comes to that, lead with work that feels representative of the show and what you want to get across. Give the variety people can expect and leave them ecstatic for the next episodes to drop.

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My Surprising Conversion Strategies for 2018

 Getting more clients for your business can be simple. Click through to learn just how simple my conversion strategies are for winning over clients in 2018.
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In Person Events

 

What I’ve noticed is that most of my clients come from connections, which means I just need to know more people. And one of my favorite ways to connect is through in person events, especially retreats. So I’ve got 2 on the calendar for the first half of the year, and I can’t wait to do more to get to know more people. Good for the soul and for business.

 

My Sales Funnel

 

I believe in my sales funnel, and even testing out some of the content organically has done well. The best part is that the way it’s set up ensures they get the right offer for where they are, and not something else. Plus, my funnel does a great job at telling people who I am and nurturing them along the way. So whether they buy then or way later, I know it will deliver for me at some point.

 

Referral Program

 

This goes back to my connections point, but I’m all about empowering people I know to refer me. And now I’m putting legit incentives behind it. Most of my clients come from friends or connections, so I’m actually entering into partnerships to pay them money when they refer people to me. This feels good as an energy exchange and for keeping me top of mind for the right people.

 

Launching

 

The surprising part? I may not actually launch something for myself! I may do small promotions, but I’m honestly mostly focused on helping my clients and creating a little more space in my business. Building the stacked course that I REALLY want to do someday just feels too heavy right now. So I’m not ruling it out, but I’m not sure it’s actually going to happen.

 

How do you get most of your clients? What can you do to create more systems around that to get more?

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