Stories are the key to marketing that doesn’t feel sleazy and that sticks with people for a long time. And if you learn to tell great stories in your launch, you’ll see your sales reflect that too. Here are 4 must-tell stories for your next launch.
Product Origin Story
You created this product or program for a reason -- because you felt a need for it. Tell that story of how you discovered it was a need so your program feels relatable to the pain they’re in right now.
Your Results with the System
You probably created this system, tested it in your business, and are now teaching it to others. So you need to help them know it works. That’s why I love to share how I came about the system and what it’s done for me.
Before you turned it into your course or group program or whatever, you probably field tested with some clients, right? Share their stories -- because it’s real and because it helps people actually believe the same is possible for them.
You’ve got to connect the dots for your audience. Walk them through the pain they’re feeling now, the plan to get out of the pain (hint: it’s your thing!), and the future they want that’s waiting on the other side. THIS is the heart of your sales story.