Make Your Email List a Conversion Machine

 Raise your hand if love email marketing?     Really?!     It’s just me?!     I get it. Even I sometimes have a love/hate relationship with my inbox. But when it comes to using email as a marketing channel, it’s hands down my favorite {though Instagram is a close second these days}.     And I want to share a few stats with you that might help change your mind.      For every $1 spent on email marketing $44 is made in return, according to a study by  Campaign Monitor .       77% of people prefer to get  permission-based promotional messages  via email (versus direct mail, text, phone, or social media).       Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to  QuickSprout .      Did you catch those?     People will spend more via email than all other channels typically.

Raise your hand if love email marketing?

 

Really?!

 

It’s just me?!

 

I get it. Even I sometimes have a love/hate relationship with my inbox. But when it comes to using email as a marketing channel, it’s hands down my favorite {though Instagram is a close second these days}.

 

And I want to share a few stats with you that might help change your mind.

 

For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.

 

77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).

 

Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout.

 

Did you catch those?

 

People will spend more via email than all other channels typically.

 

They prefer email because they volunteered.

 

And just by way of being on your list, they’re more likely to feel connected with you and share on other channels.

 

Not to mention, email is OWNED MEDIA. That means it’s not dependent on some crazy, ever-changing algorithm. It’s your list and you have control over how your content is delivered to people.

 

This makes it invaluable.

 

So you’re nodding, and you understand the value of it … buuuuuut you still kinda hate it. Am I right?

 

Or you feel like you suck at it -- which maybe makes you hate it.

 

Well, I’m going to spill some of my favorite email marketing secrets with you. Are you ready?

 

Have the Right Leads

 

The promise of email sounds great, and yet you might have a huge list {or even just a reasonably sized one} that you’re wishing converted more. The first problem to look at is if you’ve even got the right leads.

 

How do you know?

 

  • Are they opening your emails?
  • Do you know where they came from?
  • Is your lead magnet directly related to your products or services?
  • Are they responding to your emails at all?
  • Are they clicking through?

 

A quick look at most of your analytics will give you a good view of this. If they’ve felt attached enough to you to hop on your email list, they should be opening and connecting with you. They did raise their hand for this, after all.

 

But if you saw that the answer to most of those questions was “no,” then it might be time to re-examine your strategy around email.

 

Talk to Them Appropriately

 

These leads are in a whole new level than simply being a social follower {though you absolutely can convert from social media too}. They wanted to get to know you a little better. They are ready to hang out with you more deeply.

 

That means you need to talk to them like friends, and that means segmenting your email list well. Because truthfully, you don’t have just one type of person on your list nor are they all in the same place with regard to purchasing decisions.

 

But when you learn to segment -- based on interest, lead temperature, problem, etc. -- you can see mega results.

 

Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.

 

Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.

 

Personalization and treating automations in a way that mirror human behavior are the future. It’s possible today with all the technology we have -- and it’s much easier than it sounds. If you can segment then you’ll see bigger results.

 

Stop Being Boring in Your Emails

 

Okay, I’m sorry for that harsh tone … and, frankly, I’m not always the most exciting emailer out there. But this is really important for you to know. A lot of people fall into the boring trap because …

 

They copy and paste other people’s funnels into their own … so it looks just like everyone else’s.

 

You only email when you have a new blog post … so it always feels like an ask.

 

You try to seem uber professional … so people never really get to know the real you.

 

But people buy from people. Plain and simple.

 

It’s time to make your email less robotic and more like you. If they’re on your list, they already know about you. Now it’s time to make them like you, trust you, and convert.

 

So don’t be afraid to email more often than you think you should -- because once a month may not cut it. And for some audiences, even just once a week isn’t enough.

 

Don’t just share your latest post or video. Instead give them stories and lessons that feel exclusive to being on your list. Give them more of YOU.

 

Finally, create your own path to sales. It’s not always about false urgency or the tripwire to the sale. It’s about knowing your audience and customer so well that you know exactly which ones to sell to.

 

Utilize My 3 Favorite Sequences

 

Here’s the real secret sauce of my email marketing, and I’m about to share it with you. It really comes down to these 3 key sequences that help me nurture well and sell at just the right time.

 

Email Sequence #1: Welcome Series

 

A welcome series helps your new leads to get to know a little better. This is the place to “indoctrinate” them with your unique point of view.

 

Why?

 

Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.

 

This is your chance to get them to decide if they’re all in with you and invite them to a conversion event {webinar, sales page for small offer, phone call, etc.} that can turn them into a customer.

 

But it’s not all about the sale. It’s also about them getting to know you and how you work and why this is the place to be to learn.

 

Hot Leads Sequence

 

This is maybe my favorite of the sequences, because this is the one where sales come in. Though if you’re doing email well, this certainly isn’t the ONLY place that it’s coming.

 

If you’ve had customers or clients in the past, then you should know what typically leads them to purchasing or getting on a phone call with you. Once you know that, you can actually start to automate the process and send an invitation to buy when that criteria is met.

 

How cool is that?

 

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. And because it’s segmented communication, it converts higher.

 

You’re giving the offer at the exact right moment, and that makes for great email communication.

 

Re-Engagement Sequence

 

Now what if your list was full of ONLY the most engaged people. That those who weren’t really paying attention or not into your content anymore weren’t just hanging out there and starting to resent seeing your name in their inbox because it just reminds them that they need to check it.

 

The reality is that statistics show an average conversion rate from your email list is 1-3%. But that’s because most people’s lists are bloated with these unengaged people or they didn’t nurture them appropriately for the sale.

 

But there is a way to fix that -- with a re-engagement series.

 

This is a series triggered by INACTION. If they stop reading for a certain amount of days, they get emails designed to pique their interest and give them a bonus goodie to re-engage. And if they don’t open? Well, you unsubscribe them.

 

Yes. You actually unsubscribe them.

 

I honestly would have double the subscribers I have now if I didn’t have this sequence BUT the same amount would buy, and I’d be paying for subscribers that didn’t pay attention to me and my conversion rates would be terrible.

 

Instead, I value relationships -- and in a relationship if one or both parties ghosts out, you stop trying. So why should email be any different. We want to make space for the RIGHT people to come in.

 

Want to turn your email list into a conversion machine?

 

If you feel …

 

  • Strapped without time to chase leads all over the place

  • Like your email list could be working better for you

  • Ready to book calls or make sales without lifting a finger

 

Then Make Bank with Email Marketing will help you out.

 

Inside you get the strategies and the swipe content that have made me six figures in 3 different businesses.

 

And I’ll show you what I did, why I did it, and how to tailor them for your business to start making bank.

 

This bundle includes:

 

➵ My personal opt-in page template to increase email list sign-ups (we’re talking 60%+ conversion rate format)

➵ Swipe files of the 3 email sequences to keep your calendar full and your payment notifications chiming

➵ My top secret strategy for making every person on my email list feel like I’m talking just to them

➵ Bonus tips and writing prompts for your best newsletters yet

➵ Video trainings to easily be able to make the sequences and strategies your own for more success with less stress

 

Buy now to get instant access to all these goodies to Make Bank with Email Marketing.

 

How to Sell Out Your Services with Social Media

 I was literally experiencing the most magical place on earth -- The Wizarding World of Harry Potter, of course -- and I was totally checked out of my business. It was 3 days of blissful vacation with my husband in Orlando.  I hadn’t been on vacation really since I left my job 18 months before then. I was scared to. I was worried my business would fall apart or that my clients would think I’m the worst because I stepped away from my desk for a few days.  But after a few months, I started noticing something … my list was growing, my calendar was filling, and my bank account went with it … and I wasn’t doing much of anything. Then I was noticing where everyone was coming from.  And this wasn’t an isolated incident. It happened over … and over … and over … and over.  It still happens.  And today, I wanted to share with you some of my secrets to getting sold out straight from social media. It’s easier than you think!

I was literally experiencing the most magical place on earth -- The Wizarding World of Harry Potter, of course -- and I was totally checked out of my business. It was 3 days of blissful vacation with my husband in Orlando.

 

I hadn’t been on vacation really since I left my job 18 months before then. I was scared to. I was worried my business would fall apart or that my clients would think I’m the worst because I stepped away from my desk for a few days.

 

But after a few months, I started noticing something … my list was growing, my calendar was filling, and my bank account went with it … and I wasn’t doing much of anything. Then I was noticing where everyone was coming from.

 

“I watched your FB Live”

 

“I found you on Instagram”

 

“I saw you on Insta and loved your vibe”

 

“I don’t remember which channel it was but I just knew I had to work with you”

 

And this wasn’t an isolated incident. It happened over … and over … and over … and over.

 

It still happens.

 

In fact, when I got back from that vacation in Orlando, I had 3 calls booked and closed two clients my first day back in the office. Then a month later … I booked a client for my highest paying package, and she came from Instagram.

 

And today, I wanted to share with you some of my secrets to getting sold out straight from social media. It’s easier than you think!

 

Step 1. Position yourself to stand out.

 

It is so tempting to want to do #allthethings. And we’re not just talking CEO style, but when it comes to what you do and how you serve … but especially in how you talk about what you do.

 

You wanna know the truth? You really just need to focus on ONE thing.

 

NOw before you say, “But I want people to know about all the amazing skills I have” or “What if the one thing I choose isn’t what people want,” let me bring some clarity. This does NOT mean that you have to focus on one thing completely in your actual business.

 

All it really means is that it’s easier to build momentum around ONE thing as a front-end message to be known for something. For me this started as a launch strategist. Behind the scenes I did all areas of marketing like email, social media, ads, and more but launching was a place that I could stand out and that I loved, so I jumped on it.

 

Even now, most of my social media is about launching even though it’s only ONE of my pillars, but it was a strategic position because it’s unique AND it’s a great place to elevate customers from in the end. It kept me and my business simple to talk about.

 

So when I was on social media I was more referrable, taggable, and all-around understandable because I chose one thing and did it well. You can do the same thing!

 

 

Step 2. Be your whole self.

 

You may have seen everyone else online sharing their wins, so you feel like they’re doing way better than you are. That must mean you just need to do what they do, right?

 

False.

 

Because here are a couple of things you need to know … first, they may not be doing as well as you think {whether personally or professionally, we’ve all got stuff we’re fighting.} Second, know one is here to do what you do they way you do it. Third, people who only trust perfect people will always be let down.

 

That’s why it’s important to bring your whole self into your business. It’s important to let your personality, story, and imperfections be shared because that’s what makes you uniquely yourself.

 

But it also doesn’t mean that you have to show up like a mess all the time or do things that are your weaknesses. Instead, you can actually be transparent AND show up in your strengths.

 

You have a secret advantage that you can use in your marketing that allows you to show up the right places and do it powerfully for yourself and your tribe. {Find your advantage with this free quiz!}

 

Bring all of yourself to the table, and you’ll find you have more success along the way because you’re a human talking to other humans … and that’s really all we ever want.

 

 

 

Step 3. Treat your social media like a sales funnel.

 

The traditional sales funnel put social media + search engines at the top, then left the heavy lifting to email, sales calls, and other channels. And while all of those are valuable activities and ways to connect -- I do them every week! -- they’re not the only way.

 

In fact, if you get strategic, you can actually treat your social media channels as sales funnels in themselves -- helping people to know, like, and trust you from the start. How does that work? I’ve got a few specific tips for you.

 

Use content to get found

 

Content isn’t just something you put out there and hope people read. There are actually strategic ways to leverage it to get your brand in front of more people.

 

This type of content often falls into 3 categories: searchable, shareable, engagement-driven.

 

These types of content connect with what your reader wants or needs, or if they comment or share it says something positive about them. The more interaction you get, the more eyeballs you get on your content.

 

Balance engagement and value

 

We talk a lot about giving value on social media. So we pick topics, we rotate through, and we endlessly create content. The problem? That might be confusing … or just plain overwhelming.

 

The flip side is also a problem. Only posting engaging content leaves you no time to be an expert. You’ve merely become a curator instead of a curer of their problems. That’s not helpful either.

 

Instead, you need to focus on your positioning point and you need to ensure that your content encourages interaction in order to continually be seen.

 

Once you have those underlying everything you do on social, it helps to add in the quick wins and their mindset shifts in your content alongside the findable content and the content that makes you a human.

 

It’s a formula for a golden content strategy.

 

Ask more often

 

Finally what usually keeps most of us from being successful in closing sales or getting subscribers from social media is merely that we DON’T ask for it.

 

Your followers, if they’re engaged and loving you and your content, want to be in touch with you. But if you are expecting them to just always come to your website and check it out and assume you have space to work with you … weeeeeeeeell, you might be waiting for a long time.

 

If you want subscribers or sales, you need to ask for it. Plain and simple. Balance it with all of these other types of content so the relationship is there, but ask and you shall receive.

 

Ready to be a client magnet and the go-to expert in your industry?

 

If you feel …

 

  • Like you’re putting in all the work on social media and not seeing engagement, growth, or customers
  • Frustrated with the endless content hamster wheel you’ve been on
  • Unsure what to write or how to write it to make people want to work with you

 

Then the Client Attracting Content Bundle is here to help.

 

Inside you’ll get my exact social media content system that has people raising their hand to work with me and reaching out to ME for interviews and appearances.

 

You can go from social to sold too with my unique content system and tools to keep your channels on point without you being completely burned out or creating new content every single day {unless you want to, of course}.

 

This bundle includes:

 

➵ An in-depth video trainings on my Content Funnel framework that will have people funnel jumping from social to sold

➵ Easy prompts to help you find your stand out message and generate hundreds of content ideas that establish you as an expert in very little time

➵ Formulas and templates to write engaging content that converts

➵ My ultra organized spreadsheet system + swipe social schedule to batch create and stay organized so you never have to be without a post again

 

Snag this bundle to get instant access to all these goodies to start creating Client Attracting Content.

Case Study: 100% Increase in Sales Through Email

 Kathie of  Bluchic  has a successful online store selling beautiful, feminine WordPress templates. She has a steady stream of income, organic traffic, and leads on her list but she wanted assistance with a welcome sequence that felt more clear and converted higher.     Before she said it felt confusing and every time someone signed up for her list (even if they signed up multiple times), they’d go through the exact same sequence making their engagement and the conversions go down significantly. So we worked together to create a welcome series that worked better for her business.

 

Kathie of Bluchic has a successful online store selling beautiful, feminine WordPress templates. She has a steady stream of income, organic traffic, and leads on her list but she wanted assistance with a welcome sequence that felt more clear and converted higher.

 

Before she said it felt confusing and every time someone signed up for her list (even if they signed up multiple times), they’d go through the exact same sequence making their engagement and the conversions go down significantly. So we worked together to create a welcome series that worked better for her business.

 

 

Key Metrics

 

Average open rate: 43%

Average open rate of final email in sequence: 37%

Doubled monthly sales rate after one month

Month 3 was on its way to triple the sales rate

 

Here are the keys to why it worked

 

1. Segmentation

 

The first issue I spotted with Bluchic’s sequence is that though they clearly had lead magnets for several segments, they were all getting the same content delivered. This meant people who’ve been in business for years were actually seeing content for beginners. Not great. So we strategically divided up their lead magnets to fit 3 specific segments and attached each one to a more focused email sequence.

 

2. No inbox overload

 

The way Bluchic’s email strategy was originally, someone could sign up for 4 things in one day and receive the exact same email 4 times. That’s not good. So instead we used custom fields to mark who has been through the sequence and who hasn’t. This way we make sure they only go through the sequence once -- whether they sign up again today or 2 years from now.

 

3. Right conversion event

 

The key to making sales in an email sequence is to have the right conversion event. Since Bluchic is an e-commerce site at the core, we used a coupon code as a means to get them their first sale. This way they were able to offer a one-time incentive to purchase their great product. It’s what they had before, so we didn’t change that part of the strategy … just enhanced it.

 

4. Objections-based education

 

Once we knew our segments, we outlined valuable content based on the needs of the segment and what might actually keep them from buying. We also used that as an opportunity to share about the unique features of their themes vs. some other stores so it was easy for Bluchic to be a go-to resource and a preferred vendor.

 

5. Social proof

 

With many sales and influencers who have used their products, it was easy to pull some great social proof for WHY their themes rose above the rest and were the perfect fit for the types of businesses or blogs that were utilizing them. This helped others understand why they couldn’t wait any longer to use their products.

 

In the end, even with heavier sales messaging at the end of the 7 email sequence, the final reading rate was higher than before. Meaning people stuck around because of the value, the stories, and to really be convinced and they're more likely to continue to be engaged after the sequence is over.

 

That created a powerful response that lead to doubling their sales numbers in the first month alone -- earning back their investment immediately -- and doubling their conversion rate as well for more scalability as their list continues to grow.

 

Want to discover how we might be able to help you increase and/or automate your sales with email? We invite you to schedule your free consultation.

Case Study: 11% Launch Conversion Rate

 Jami King of  Handmade Journey  has an incredible membership program -- Handmade Journey Academy -- aimed at helping makers sell their goods online. She’s been in the biz herself for a while and has taken all she’s learned to teach them how to get seen on Etsy, expand into other sales channels, and use online marketing to supercharge it all.     She reached out to me to help her with the second launch of her membership because she wanted to bump up the price this time around and wanted to make sure she felt confident in the process that brought in more folks.

Jami King of Handmade Journey has an incredible membership program -- Handmade Journey Academy -- aimed at helping makers sell their goods online. She’s been in the biz herself for a while and has taken all she’s learned to teach them how to get seen on Etsy, expand into other sales channels, and use online marketing to supercharge it all.

 

She reached out to me to help her with the second launch of her membership because she wanted to bump up the price this time around and wanted to make sure she felt confident in the process that brought in more folks.

 

Key Metrics

 

New signups: 260

 

Monthly Vs Yearly Payment:

Monthly: 236 (90.7%)

Yearly Signups: 24 (9.2% of signups)

 

Earlybird vs Full Price:

Earlybird signups: 177 (67.8%)

Full Price signups: 83 (33.7%)

 

Launch Conversions:

Challenge Conversion Rate: 15.9%  (151 of 948 challenge signups (that weren't already members) converted)

Wait List Conversion Rate: 19.7% (56 of 240 wait list signups converted)

Entire List Conversion Rate: 5.7% (260 of 4,493 converted)

 

Total Conversions (including previous members):

Entire List Conversion Rate: 11.5% (521 of 4,493 converted)

Free Group Conversion Rate: 3.8% (521 of 13,449 converted)

 

Here are the keys to why it worked:

 

1. Re-engaged her large community.

 

Jami was lucky in that she already had a big following and a great pulse on her audience. However, she hadn’t exactly been emailing much lately, and her Facebook group was engaged but fewer on her posts vs. the questions inside. So we needed to focus on re-engaging around her content so she got seen.

 

We created an intentional content strategy and schedule to prime her audience members while also giving them things to interact with and become even bigger fans so they’d actually see the launch content when it was time.

 

2. Get qualified leads EARLY.

 

Immediately we decided upon a lead magnet that would be related to the product she was going to sell. This helped us get more leads {and re-engage old ones} around the SPECIFIC product/topic she’d be selling so as we built her list it was full of qualified prospects.

 

3. Used her strengths in the launch trigger.

 

Jami felt her best in a teaching environment, and her audience often needs a little more time to warm up than a webinar. So knowing that, we designed a challenge that lead right into her sales offer. It worked because the learning experience was aligned with what they’d receive inside and it allowed Jami to show up at her best. This again helped us get super qualified leads in the door as well.

 

4. Mid-launch urgency trigger.

 

We’ve all heard the stories of the mid-launch dip where it feels like no one is buying. With a two-week launch, we knew we’d want to make sure to keep people moving at every stage. So we added in an earlybird price {and some bonuses along the way} to keep people purchasing throughout the open cart period.

 

5. Social proof.

 

Jami had some great success stories to share from her students, so we used those, but Jami herself had the brilliant idea to create posts where people could say they had signed up for the program. This created an even bigger buzz from her students and those who were thinking about it, so she could have the social proof for them to feel confident.

 

While there are many intricacies, these were some of the unique points that allowed Jami to see a successful launch.

 

After we were done, Jami said it was her least stressful launch yet and she was pleased with the results. Plus, she was able to take the content and plan we used originally and tweak it for a flash sale and for her evergreen sales systems too.

 

The great part is that we did VERY little paid advertising. So her investment has paid for itself time and time again already, and as long as she has leads she has a system that should keep working for her.

 

Want to see if my launch support is right for you? Look at the launch packages available and schedule your discovery call to see.

Case Study: 26x ROI with Facebook Ads

 Now I Lay Me Down to Sleep is a non-profit organization that provides what they call “Remembrance Photography” for those with infant loss. It’s a beautiful way to memorialize and child, so when they asked for my help in filling some of their events I was honored.     First up we focused on filling a workshop that trains the volunteer photographers for Remembrance Photography specifically.     Situation: They had 2 upcoming workshops and were finding it a little challenging to fill at first. So we put some targeted ads around them to help give the push they needed.

Now I Lay Me Down to Sleep is a non-profit organization that provides what they call “Remembrance Photography” for those with infant loss. It’s a beautiful way to memorialize and child, so when they asked for my help in filling some of their events I was honored.

 

First up we focused on filling a workshop that trains the volunteer photographers for Remembrance Photography specifically.

 

Situation: They had 2 upcoming workshops and were finding it a little challenging to fill at first. So we put some targeted ads around them to help give the push they needed.

 

Key Metrics:

 

Because of their tracking system and after some testing for best results, we focused on getting traffic to the pages versus conversions for the ad point. ARoughly 300 people were driven to the workshop page from the ads and the workshop filled within a couple of weeks with the ~30 people they needed.

 

1. Location targeting became our best friend.

 

We knew going in that we could get hyper-specific with our targeting. Knowing the workshop locations, we were able to target based on that PLUS we targeted with the interest “Photography” as we wanted professionals and those just jumping in because the workshop would train them in this style.

 

2. We also created different creative for those already familiar with the brand.

 

This meant that we gave a more intimate experience and spoke to our “warm” audiences in a different way -- recognizing that they were familiar with us. These were people who engaged with their page, on their email list, etc. with the location targeting built in.

 

3. Not being afraid to shift the strategy and scale up what’s working.

 

At first, we created another short + targeted reminder ad to those who hit the landing page but hadn’t signed up yet. Though slightly more expensive, these performed decently. But once we saw the results from the other ads, we actually decided to turn this off and focus on the other audiences.

 

4. Emotion is everything.

 

This is no surprise, but emotions are a key part of every decision a human makes. Now I Lay Me Down to Sleep focuses on an emotional topic and allowed us to stand out in the feed with beautiful images and a powerful mission. Who wouldn’t want to do work like this?

 

Second, we focused on a campaign to drive more signups for their Remembrance Walk, where parents and family can come together to honor their lost children.

 

Situation: The registrations for their walk had slowed and even stalled out. They were looking for a way to ramp up the registrations to meet their goal of at least 400 people in attendance.

 

Key Metrics:

 

  • Total registrations 636
  • Registration value of $35
  • Estimated revenue on registrations {doesn’t include t-shirts or other items involved} $22,260
  • Total ad spend $825.37
  • Return on ad spend 26.12


 

1. Test everything.

 

We tested two key things: 1) creative {video, carousel, single image, etc.} 2) audience interests.

 

We started low and slow to see what worked, then we put everything behind what worked best for each audience. We were able to narrow down the targeting that worked best and we were able to see that different audience temperatures preferred different creative. That made replicating the system for future walks super helpful too.

 

2. Keep your custom audiences updated.

 

After a couple of weeks, we noticed that the warm audience did not seem to be responding well. It turns out their custom audience wasn’t updated. Once we uploaded more recent customer lists, we saw the ad perform way better overall.

 

3. Layering custom audiences and interests.

 

The interests for this non-profit were likely to be hugely broad. So we tempered that in two ways to get a great cold target audience. First, we again focused on geographical location because the walks are in a specific area. Second, we used a lookalike audience. This way we were able to find those who were most like theirs from the start.

 

4. Measure, refine, and double down.

 

After a couple of weeks, it was clear that the ad actually performing best was the cold audience -- which is surprising in general. So we pulled money from the other ads and put more into this one and slowly scaled it up over the last few weeks and saw great results.

 

5. More views equals better results.

 

Essentially, the more dollars we pumped into the one ad that was working, the more optimized the ad became. Yes, Facebook loves when you pay them, but they also love data to work with. So it helped inform our spending in this ad but also in future ones. And if you've got a page that's converting, all you need are more eyeballs for more conversions.


 

Want to see how we can use these insights to help fill your events or sell your products and programs? Sign up for a free ads consultation to see how we could work together to see results for you too.

How to Convert Everywhere by Being Human

 The money’s in the list.     Automate and make money in your sleep.     Launch if you want to make money.     Look, I love email lists, automation, and launching. Frankly, I make a lot of money from those and I help my clients make that same kind of money too.     Bu uuuuuuut we’re in a different time and place these days. All of these things aren’t working like they used too because we’ve gotten a little complacent.      And it’s showing up in lots of different ways.

The money’s in the list.

 

Automate and make money in your sleep.

 

Launch if you want to make money.

 

Look, I love email lists, automation, and launching. Frankly, I make a lot of money from those and I help my clients make that same kind of money too.

 

Buuuuuuuut we’re in a different time and place these days. All of these things aren’t working like they used too because we’ve gotten a little complacent.

 

And it’s showing up in lots of different ways.

 

Problem #1: You give and give and give and see little return.

 

Gone are the days when high value automatically led to high ticket sales. It takes a lot more than that to wow even B2C crowds these days.

 

More than anything, they want to be treated like humans and we haven’t done that well or often enough.

 

And talking to humans means taking a holistic view of how to help them and market to them. It’s not just tips and tricks anymore. You’ve got to convince them that they can’t DIY it all -- because Pinterest tells them they can.

 

Problem #2: Your launch or funnel falls flat.

 

Webinars, challenges, and video series used to be enough. You could pump up the hype, give some content, and watch the money roll in -- but not as much anymore. People are cynical and wise to the sales pitch.

 

But it’s more than that, they just don’t know you that well. You spent more money pumping in cold leads at the end of your launch cycle or into your funnel in hopes that it would drive sales. And maybe more people bought in the end … but you spent more … and the conversions were lower.

 

The answer? Actually taking the time up front to build a relationship so when it’s time to sell … you’ve earned their trust and their hard-earned dollar.

 

Problem #3: You’re relying on different channels to form a full funnel.

 

It used to be that social media was a top of the funnel position. Next step was your email list, and finally your core customer base.

 

You had a channel for every step of your funnel and it worked. But now people want you to come to them -- not them to you. And they’re buying from social media and email and everywhere else because it’s convenient.

 

So instead of simply looking at each channel as part of your funnel, you can actually look at each channel as a marketing funnel in itself and start seeing more conversions.

 

All of these problems have one thing in common: we’re not thinking about humans actually operate in relationships.

 

We’re busy focused on the wedding that we forget to actually date, woo, and propose first. We just want the “I do” so we can have our party already.

 

And it’s hurting your business. Because in the long haul, you’ll ONLY be able to make based on what you’re willing to pay to get those people in. But it doesn’t have to be that way.

 

Enter Conversion with Compassion™.

 

It takes how humans build relationships and translates it into online marketing that converts up to 5x more than industry standards.

 

How? By looking at all of your marketing and utilizing each channel to walk people through these 3 phases that mirror how relationships work in the real world.

 

Attract ----> Nurture ----> Convert

 

And when you do, you’ve got a fully functional marketing funnel that works everywhere you show up and even more so the closer to you people get.

 

But let’s first dig into what each phase means.

 

Attract

 

The first rule of sales is that you actually have to have people to sell to, and that means you have to focus on getting more eyes on your marketing {and therefore, your offers}. So you need to focus on attraction at a high level.

 

This means building your social following and your email list, but it also means your reputation in the marketplace and your recognizability. And that comes with being shared, starting conversations, and being easy to find.

 

Being shared or featured means you’re saying something that others find interesting and it expands your network to someone else’s.

 

Starting conversations means that you’re creating engagement and you’re not just looking to talk and leave but to start and lead a conversation. Engagement means more people will likely be introduced to you.

 

Finally, you’ve got to be easy to find by sharing content that matters to your tribe in their words, on their channels, and in ways that makes it easy for people to connect with you.

 

When you do those things, you get seen and heard and call in your true tribe.

 

Nurture

 

Here’s where we really get to the crux of the issue. For so long, everyone’s numbers have been built on cold leads.

 

Yes, there are some cold leads who will buy. And yes, you need to cold leads to create warm ones. But if we’re thinking in human relationship terms, you hardly say “yes” to a proposal on day one of meeting.

 

Instead it takes nurturing the relationship to show people you’re the right person for them and that you’re willing to build trust before making the sale. What does that look like?

 

It looks like being your authentic self and letting your personality shine through. It also means standing firm on your beliefs and being willing to be controversial and losing those who aren’t a right fit from your following. And sharing your stories and your life so people know you’re human too.

 

It looks like helping people get real results. This comes with practical tips to show your expertise and mindset shifting content to help them get out of their own way and get the help they need. It means being honest and being willing to serve first because you know it’s the right thing to do.

 

It also looks like having others have your back. We all look to the opinions of others as we form our own opinions. So when we’re sharing ourselves online, we have to be willing to give the social proof to back up what we are saying we can do.

 

Lastly, it takes time. This is a process, and if you have the right pieces you can speed up the process a little. But better service and bigger results means giving yourself a little more time with your new friends.

 

Convert

 

You’ve found your people, and you’ve given them your best. Now you get to ask them for something … to get the help they need.

 

That’s either the really uncomfortable part or the part that you’ve been focused on up until now. But it’s really just the final step in a more comprehensive marketing system.

 

Conversion strategies take many forms -- sales pages, email sequences, webinars, page posts, etc. -- but the key thing to remember that makes it work is that it …

 

  • Is earned through nurturing
  • Speaks to their biggest problem
  • Gives them a true solution
  • Has personal touchpoints {live or automated}
  • Makes them the hero of their story

 

How you make the ask almost doesn’t matter if you’ve done your due diligence and earned their trust, which means it has to hit the right people at the right times. And when it does, it creates bigger returns for you and your customers.

 

How does this all work in real life?

 

The traditional marketing funnel has attract being on social media, nurture being in email, and conversion being at a specific “launch” type event -- automated or live.

 

But with Conversion with Compassion™, you’re actually optimizing ALL of these items to create a well nurtured relationship that converts.

 

It’s how I signed a high end client from Instagram.

 

It’s why my email list has been my highest source of sales even in 2 major business transitions.

 

It’s how my clients are seeing more clients from social media and more conversions in their launches and more impactful email lists.

 

It’s how life can be for you too.

 

You can even start today.

 

So this sounds great, but how can you REALLY start today? Here are a few suggestions.


 

Get people talking. Get out there and start creating conversations. Do it on your channels. Do it on others’ channels. Be willing to show your stuff, because you know that having a mission to help others requires that people know who you are and start there.

 

Look at your sales journey. Stop looking at how others get sales and start looking at how YOU do it. Then build content and an intentional journey around that. When you do that, you’ll start to easily see how to set up systems and triggers to hit the right people with sales messages at the right times.

 

Examine your content and make sure it hits all funnel levels. Often we’re just posting for the sake of it, or we’re rotating through our weekly topics on social media or in blog posts hoping that it’ll all make sense together. Instead of that approach, try finding content for each of the attract, nurture, and convert levels and position it everywhere you show up for bigger results.

 

Don’t look at your channels as separate. Your social media doesn’t ONLY exist to build your email list and your email list for sales. Instead, every following you have can convert if you are intentional. So don’t be afraid to ask on social -- if you’ve been nurturing regularly too -- or nurture in email before selling.

 

Swipe my proven system. If you’re looking for a system that was built on human communication and relationships for social media, email, or launching, then look no further than the Cobblestone Creative Shop.

 

I’ve packaged up my 10+ years of communication experience into systems that convert for me and my clients to have six figure years. You can snag them all here.


 

When you start thinking of marketing from the point of view of human relationships you get ...

 

… A tribe of raving fans that will follow you anywhere

 

… Offers for visibility opportunities you couldn’t have even pitched for

 

… An engaged email list that loves hearing from you

 

… People who snatch up every offer you put on the table

 

… Happy clients and customers who come back for more and spread the word

 

… More money, freedom, and joy in your business


 

And you feel darn good as you make the impact you were born to make.


 

How to Make Your Marketing More Human

 One-size-fits-all doesn’t fit anymore.     Endless striving to convert 1-3% of your list sucks.     And we can do better.     But we have to start treating humans like humans.     That’s what I know you were wanting to do when you go started in this business anyway, right?     You were in it to serve. Then everyone started selling you their system and made it seem like the only way to win was with their help.     But the old systems are broken. The way of the future is to put relationships first. And it’s more possible now than ever before.

Every day you wake up and instantly check social media, email, your calendar, and PayPal … am I right?!

 

People promised you over and over that an online business meant making money in your sleep … but you were sleeping and no notifications went off. And that’s a major bummer.

 

In fact, with all the work you’re putting in, you’re wondering if it’s worth it or if you even have the right pieces in place to make it work.

 

You’ve got the …

 

  • gorgeous stock photos
  • amazing freebie
  • automated emails
  • Tripwires
  • Long form sales pages
  • Maybe even some ads

 

But when all is said and done, your bank account isn’t showing all the hard work you’ve put in.

 

That’s because what you’ve been sold doesn’t work … at least not anymore. Because it was made for a time when internet marketing was new and people weren’t worried about who’s following them around the web.

 

We live in a different world, and everyone on your list knows it. The question is … do you?

 

One-size-fits-all doesn’t fit anymore.

 

Endless striving to convert 1-3% of your list sucks.

 

And we can do better.

 

But we have to start treating humans like humans.

 

That’s what I know you were wanting to do when you go started in this business anyway, right?

 

You were in it to serve. Then everyone started selling you their system and made it seem like the only way to win was with their help.

 

But the old systems are broken. The way of the future is to put relationships first. And it’s more possible now than ever before.

 

That’s why I created Conversion with Compassion™, a holistic, human-driven, behavior-based system that helps you serve your audience and your business at the same time.

 

And it can take your tribe of 500 or 5,000 or 50,000 and turn it into a sales and service machine without taking up all your time {and burning out} or losing your humanity {and becoming the cheesy sleazeball everyone avoids at the party}.

 

Problem #1: You’re looking to grow an online business, but you don’t have an audience ready to buy from you.

 

Starting from zero can be scary, but you’re already killing it offline relationally or you’re just starting and looking for a boost. You need a strategy to grow your following and content that converts so you can serve your people remotely finally.

 

Problem #2: You’ve got the 1:1 thing down, but you are out of time to do take on more clients. It’s time to scale.

 

When you’re ready to scale, the world wide web offers you a lot of amazing options. But in order to start growing with groups or products, you’ve got to know exactly what your people need and put together the RIGHT program and marketing to get them in it.

 

Problem #3: You are drained by the marketing hamster wheel and wish you could jump off of it without your leads drying up.

 

Content is king … but you find yourself creating it without end. When do you actually have permission to stop? How can you start leveraging your marketing better? You don’t need endless streams of content. You just need the RIGHT content that positions you as an expert, then you can rinse and repeat.

 

Problem #4: You’ve got content, programs, + systems but they aren’t working for you -- at least not as well as you think they should.

 

1-3% conversion rates are dumb. That means 97% won’t be buying from you. And 75% aren’t even opening your emails -- and that’s if you’re doing it right. But the good news is that whether it’s the wrong people, the wrong product, or the wrong marketing, it can be fixed if we get in there and get to know your people.

 

No matter which problem you’re facing, Conversion with Compassion™ is here to help.

 

What the heck is Conversion with Compassion™?

 

I’m glad you asked!

 

It utilizes the gift of compassion in 3 key ways to fill your marketing with more heart and humanity.

 

Compassion for Yourself

 

It might surprise you that I start here, but it’s super important that you know

On the internet there’s a whole lotta of “should,” and that’s no way to build a business you love. Instead, what if you actually enjoyed the activities you do in your business? That means you should show up using your strengths and your personality.

 

You can … yep, even your marketing … because you might just need to show up and be yourself. No more pretending to be someone else or doing something just because someone said you should.

 

It also means making the most of your time. So often we stay in our little corner waiting for our people to come to us -- or worse, we’re working hard but not in the right place. Having compassion for yourself, means showing up where it matters most to reach the people who really need you.

 

So you need to know your marketing advantage, your show up strengths, and where your audience loves to hang out to bring compassion for yourself together in an awesome strategy that works.

 

Compassion for Others

 

Who wants to work with people they don’t care about?

 

Yeah. That’s what I thought. Your hand is down, and you’re wondering why I would even bother asking that question.

 

But the honest truth is that most of the time our marketing is designed for everyone -- even people we don’t like -- instead of our dream clients. We’re focused on big … but big doesn’t always lead to big bucks.

 

I know lots of bloggers and Instagram stars who are making $0 off their followings, and here’s why: they don’t have a way to monetize.

 

The best way to monetize and grow your business alongside your following? Solve their biggest problem. This becomes your niche and your products. Just. Like. That. The trouble is we’re out here trying to impress everyone instead of focusing on the people we really want to hang out with.

 

So you need to start by knowing what their problem really is, then putting together a way to solve it with your product or service. You can be the solution they’ve been dying for -- and they already like you, so you get to win faster too.

 

But as you go along that way, you also have to build trust. That means you likely need to give them a win before they work with you. Your content becomes the way you do that.

 

Focus on delivering easy but real transformation to them. This happens with physical or practical wins that show your expertise and it also happens by helping them shift beliefs to get out of their own way and get the help they need.

 

When you deliver on your promises, solve their problems, and give them wins before they pay you {and they don’t have to be huge, but they do have to be real} then you win too.

 

Compassionate Communication

 

Now here is where the rubber really meets the road -- in how you actually communicate with your people. Compassion means that you’re giving the relationship the time it needs to grow. You’re concerned more for the person getting the help they need than your bottom line {though we know that both are possible at the same time.}

 

And the only way to build relationships on the interwebs is with communication. But most people are stuck in the one-to-many, megaphone version of it. That’s not what I’m about. So how do you have compassionate communication?

 

It all starts with mirroring the language of your people. As an expert, we can get caught up in our guru terms. We know the ins-and-outs and we’re constantly translating what our people say into our terms so we know how to help.

 

The problem? They don’t know our words. They know theirs. So you’ve got to relate to them by knowing how they express their problem and help them connect the dots to a solution that will make a difference. Talk to them like a friend, and half the battle is already won.

 

Second, you’ve got to mirror their behavior. You have likely already had some clients, so you need to retrace the steps of how they came to you. You can look at data or you can ask them, but you need to have this information.

 

Once you do, then you can actually put technology around it to mirror that natural behavior and send sales messages or make more strategic connection decisions. With the behavior-based options available to us now, this is easier than ever.

 

Then you have a human-driven marketing funnel that works for you and for them. Win-win!

 

So how do you get started?

 

It’s easier than you think. Here are a few suggestions …

 

Take a look at your customer journey. Where are people coming from most? What’s working about that? Double down on what’s working and start putting systems around it too.

 

Get in their heads. Send a simple survey or hop on some market research calls to learn what your audience needs and how they talk about their problems.

 

Swipe my proven system. If you’re looking for a system that was built on human communication and relationships for social media, email, or launching, then look no further than the Cobblestone Creative Shop.

 

I’ve packaged up my 10+ years of communication experience into systems that convert for me and my clients to have six figure years. You can snag them all here.

 

When you put the humans you serve at the center of your marketing you get …

 

… A tribe of raving fans that will follow you anywhere

 

… Offers for visibility opportunities you couldn’t have even pitched for

 

… An engaged email list that loves hearing from you

 

… People who snatch up every offer you put on the table

 

… Happy clients and customers who come back for more and spread the word

 

… More money, freedom, and joy in your business

 

I think that’s something worth fighting for, don’t you?

4 Stories that Sell in Your Launch

 Stories are the key to marketing that doesn’t feel sleazy and that sticks with people for a long time. And if you learn to tell great stories in your launch, you’ll see your sales reflect that too. Here are 4 must-tell stories for your next launch.
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Stories are the key to marketing that doesn’t feel sleazy and that sticks with people for a long time. And if you learn to tell great stories in your launch, you’ll see your sales reflect that too. Here are 4 must-tell stories for your next launch.

 

Product Origin Story

 

You created this product or program for a reason -- because you felt a need for it. Tell that story of how you discovered it was a need so your program feels relatable to the pain they’re in right now.

 

Your Results with the System

 

You probably created this system, tested it in your business, and are now teaching it to others. So you need to help them know it works. That’s why I love to share how I came about the system and what it’s done for me.

 

Client Results

 

Before you turned it into your course or group program or whatever, you probably field tested with some clients, right? Share their stories -- because it’s real and because it helps people actually believe the same is possible for them.

 

Preferred Future

 

You’ve got to connect the dots for your audience. Walk them through the pain they’re feeling now, the plan to get out of the pain (hint: it’s your thing!), and the future they want that’s waiting on the other side. THIS is the heart of your sales story.

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